Patrick McLaughlin is a veteran communications and public relations professional with career experience working for the media, within a PR agency and inside a corporate client environment. Patrick started his career as a videographer and producer for a 30-minute weekly TV program for an ABC affiliate in West Michigan. After three years, Patrick joined the instructional staff at Grand Valley State University’s School of Communications. In 1997, Amway Corporation recruited Patrick to found and supervise its Interactive Media department during a time when the Internet was developing as a major communications medium. A move across the state to Ann Arbor led Patrick to join a speech recognition technology start-up in 2000 where he led efforts as director of marketing communications.
In 2002, Patrick joined Airfoil Public Relations, a growing tech PR company founded in 2000. As account manager, Patrick led efforts to manage Microsoft’s U.S. subsidiary field public relations efforts for six years. Patrick specializes in strategic planning, media training, establishing partnerships, and managing citizenship and diversity campaign efforts.
Patrick earned his bachelor of science in communications from Grand Valley State University and completed the LEAD Institute Program for High Potential Managers in Ann Arbor. In 2004, Patrick received his accreditation in APR from the Public Relations Society of America (PRSA). He has served as a member of the Board of Ethics and Professional Standards (BEPS) for PRSA, a national professional organization with more than 24,000 members.